First impressions are formed quickly, and when you’re looking for new talent, how you present your firm can influence whether you can recruit the people you need. While you may have carefully branded your firm to customers, have you considered the unique brand you present to potential team members? The qualities that people look for when purchasing a product are not the same qualities they seek in an employer.
In the eyes of your current team, what are your best qualities as an employer? Are you innovative, offering great creative latitude? Or are you the kind of place where people build 30-year careers? Maybe your business is unique, or your perks are one-of-a-kind. Whatever sets you apart, whatever makes you a desirable employer, should be central in your employer branding.
Parker Blake has helped many companies develop and implement their employer brand. Contact us to talk about how we can help you.